Noir Caviar: A Creative Agency’s Leap from Cash Constraints to Scalable Growth

Nondumiso Hadebe

Director
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“Pumpkn isn’t just a lender — it’s a growth partner. We didn’t have to risk personal credit or assets. Just having a PO was enough to access the funds we needed to grow. This partnership helped us shift from just scraping by to truly scaling up.”
“Pumpkn isn’t just a lender — it’s a growth partner. We didn’t have to risk personal credit or assets. Just having a PO was enough to access the funds we needed to grow. This partnership helped us shift from just scraping by to truly scaling up.”

Client: Noir Caviar

Industry: Marketing

Company Size: Small to Medium Enterprise (SME)


Location: Durban, KwaZulu-Natal

Noir Caviar is a 100% Black, female-owned marketing agency based in Durban, KwaZulu-Natal, with over 12 years of experience crafting impactful, immersive brand experiences. From its roots in event logistics, Noir Caviar has grown into a nationally active, full-service agency known for delivering insight-driven campaigns that connect brands with communities — from malls to mountains, from boardrooms to townships.

Today, the agency partners with both public and private sector clients to launch impactful campaigns, manage large-scale events, and build brand loyalty through culturally resonant experiences. Their suite of services includes experiential marketing, conference and event management, guest logistics, creative design, media production, and strategic communications.

“Pumpkn isn’t just a lender — it’s a growth partner. We didn’t have to risk personal credit or assets. Just having a PO was enough to access the funds we needed to grow. This partnership helped us shift from just scraping by to truly scaling up.”
- Nondumiso, Director, Noir Caviar

The Challenge

As Noir Caviar’s reputation grew, so did the number of projects coming in, sometimes several at once. But with a service-based business model, they needed capital upfront to pay suppliers, contractors, and cover operational costs. Unfortunately, while clients often paid on net-30 or net-60 terms, expenses were immediate.

The result? The team faced regular working capital shortages, the risk of turning down lucrative jobs, and missed opportunities that could have fueled their growth. High-cost credit options were unsustainable, and passing on new work posed a serious threat to long-term momentum.

The Solution

After being introduced to Pumpkn by a colleague, Noir Caviar explored Purchase Order (PO) financing — a game-changer for the business. With Pumpkn’s support, the agency was able to:

- Cover upfront costs for materials and labor

- Pay suppliers on time

- Accept and deliver on larger contracts without delay

- Avoid taking on long-term debt or using personal credit

PO financing allowed Noir Caviar to scale operations confidently and build trust with both clients and suppliers. Pumpkn's quick and flexible funding provided the financial momentum they needed to grow - without delays and unnecessary risk.

The Outcome

Since partnering with Pumpkn, Noir Caviar has unlocked real growth. They’ve added new clients, expanded their team, and moved beyond short-term survival thinking. 

The funding didn’t just resolve cash flow challenges, it opened new revenue streams, improved profitability, and laid the foundation for strategic, long-term expansion. Trusted relationships with suppliers have also strengthened, thanks to consistent, on-time payments, giving the business better leverage and pricing in the future.

Conclusion

The collaboration with Pumpkn has shifted Noir Caviar’s mindset from reactive to strategic. No longer limited by working capital gaps, the agency now bids confidently on bigger contracts and invests in marketing to attract high-value clients. Their new focus includes targeting clients with strong credit profiles, building cash reserves, and negotiating better supplier terms.

With a clear strategy and Pumpkn in their corner, Noir Caviar is ready to take on more, dream bigger, and build a resilient, high-impact business for the future.

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