Client: Meela’s Delights

Industry: Catering & Retail Food

Company Size: Small to Medium Enterprise (SME)


Location: George, Western Cape

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The Challenge

When Meela’s Delights was offered a new premises double the size of their old one, with two months’ free rent and the opportunity to build a proper kitchen, the timing couldn’t have been better. With bigger catering jobs coming in and a growing retail Halaal meat section, the space was perfect to expand.

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The Solution

That’s where Pumpkn came in.

Pumpkn supported Meela’s Delights with an initial small loan to ease cash flow, followed by a second larger loan once the first was repaid. This gave Jameela the confidence to take the leap into the new premises, build a fully equipped kitchen, and expand retail offerings.

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The Outcome

The impact was immediate:
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• Increased turnover – 30–40% growth within a few months, thanks to the ability to quote and deliver on bigger catering jobs.
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• Higher retail sales – 25% growth after expanding stock and adding new departments like a coffee and pastry counter.
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• New revenue streams – a fridge investment enabled the launch of a Designer Water franchise and other soft drink products.
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• Stronger market presence – greater visibility and a larger clientele thanks to the prime new location.

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With these gains, Meela’s Delights is now thriving—better equipped, more confident, and ready to keep growing its brand and community impact.

Conclusion

From a home-based kitchen in 2017 to George’s leading Halaal caterer and meat retailer, Meela’s Delights has grown into a trusted brand serving families, corporates, and five-star hotels.

With Pumpkn’s fast and flexible support, the business is now planning to invest in a spitbraai division for catering, expand the retail section to include chicken, fish, and frozen products, and realize the long-term vision of a one-stop catering and food shop.